![]() It’s important for business owners to understand that the same card can incur different fees depending on how the transaction is processed. There are other incremental fees, but these are the key item to focus on. Dealers need to understand there are differences between credit and debit cards and the costs associated with each one, but for simplicity, in this article, I’m only going to focus on credit cards.Ĭosts for processing credit cards fall into four primary categories. Understanding the costs and processing fees can also go a long way to helping dealers to negotiate reasonable rates. While it’s almost impossible for a business not to accept credit cards, there are many steps that can be taken to minimize the cost of processing those cards. Each day you accept credit and debit cards, some of your profits are siphoned off by a third party. That movie could have easily been about the credit card industry. Do you remember the movie where the guys modified a computer system so that the small amounts rounded off from transactions were deposited into their banking account? They thought that it would generate a few bucks, but quickly turned into millions of dollars. In building a system that involves a multitude of parties and layers within the system, it’s easy to find areas where costs and fees can be added in, ones that are easy to overlook. There’s a reason why the ability to compare and shop credit card merchants are so complex. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20-Group facilitator for Spader Business Management, provides dealers with a timely piece on credit card fees. The service department is equipped for all makes & models.Powersports Business contributor Mark J. Shoei, Fox, Shift, Scorpion, Fly, HJC, Perry Company, Speed and Strength, Ogio, Audio forms and River Road, Oakley, Ray Bands, & Yeti.Įach dealership has a full service department capable of performing oil changes, carb jobs, seasonal treatment, & more. ![]() New & used ATVs, Boats, Motorcycles, Sport Bikes, Off-Road Bikes, Scooters, Personal Watercrafts, UTVs & more from Kawasaki, Honda, Yamaha, Polaris, Slingshot, Victory, Indian Motorcycle, BMW Motorcycles, KTM, Centurion, Crownline, Supreme, Bentley Pontoons, Can-am, Sea-Doo, GIBBS, Spyder, Used Harley Davidson’s & more! Georgia Locations: Alpharetta, Canton, and McDonough Texas Locations: Cleburne, Dallas, Decatur, Farmers Branch, Fort Worth, Hurst, Lewisville, McKinney, and Weatherford I cannot wait to watch Freedom Powersports become a household name! Stop in at any of our locations to find your freedom today! Braaap!” –Kevin Lackey In 2012 I was at a place in my life where I was blessed enough to fulfill my dream of owning my own dealership! It's not just me running the show though I am fortunate enough to have a strong, dedicated team working at each dealership. ![]() "Since I started working for the dealership 15 years ago, I have been running it liked I owned it. However, we chose ‘Freedom’ as our name to honor our enlisted & veteran men & women! It is the feeling we all having while riding down the road on a motorcycle. ‘Freedom’ is a word commonly used in the industry. Lackey rebranded the dealerships as Freedom Powersports. Freedom Powersports is your go to dealer for all your powersports needs! We are a family owned company that specializes in selling & servicing powersport equipment.įreedom Powersports began when the long-term General Manager of Family Powersports Weatherford and Family Powersports of Hurst Discount Outlet, Kevin Lackey, purchased both dealerships in July of 2012.
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